It all started when…

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Howlite is a stone that facilitates awareness of one's goals and ambitions, encourages emotional expression, relieves stress and anxiety, and aids in creating a feeling of true purpose.

Howlite Picture Company’s mission is to bring the art and magic of storytelling to video and photography.

Joe Tacynec - Owner/Creative Director

Joe Tacynec is an award-winning creative director, writer, designer, photographer, and filmmaker based in the Philadelphia region. He crafts powerful stories using his diverse background and experience across a variety of storytelling disciplines.

Joe worked his way up from intern to Creative Director at the Valley Forge Tourism & Convention Board, where his team won more than 70 awards. During his tenure, Joe launched more than 12 brands, produced more than 50 videos, and worked with reputable outside partners. In July 2017, Joe was named one of the 30 under 30 in the tourism industry by Destinations International.